A Brief History of Clear Bra in the Automotive Industry

A Brief History of Clear Bra in the Automotive Industry

Numerous car companies all over the United States provide clear bra installation. Here is a glimpse into the history of clear bra in the automotive industry and how this service rose in popularity.

What is Clear Bra?

Clear bra is an almost invisible urethane film for cars, and although it’s lightweight, it successfully shields vehicles against permanent damage from kicked-up dirt and debris. Cars are huge investments, so people who want to effectively protect theirs from chips and scratches will purchase clear bra protection. Typically, clear bra lasts anywhere between seven and ten years.

How Clear Bra Started

The technology for clear bra first came about in the 1950s. During the Vietnam War, the U.S. military’s helicopters constantly crashed due to rotor blade damage. They decided to create a protective tape for helicopter rotor blades, so instead of replacing blades, they would simply replace the film. The helicopter tape proved to be a success.

Clear Bra Through the Decades

In the 1960s, engineers developed the first clear bra pattern for a Porsche 356. Then, in the 1970s, the military used urethane films on fighter jets. Further, during the 1980s, competitive skiers would protect their racing skis with urethane technology, and NASCAR also used these films on race cars. Finally, in the 1990s, auto companies began offering clear bra to general consumers. Luxury car owners were now able to defend their hard-earned investments from gravel, sand, and other gritty surfaces.

Clear Bra in Today’s World

For a while, clear bras consisted of black vinyl, which compromised the vehicle’s looks. However, over time, clear bra became thinner and more flexible, making it easier to install. Additionally, through improvements over the years, clear bras began making vehicles look glossy and new.


While Colorado has some of the best driving roads in America, our state’s roads and weather can wreak havoc on your car. In fact, according to Glass America, “Over the past ten years, Colorado hail storms alone have caused over $3 billion in insured damages.” To receive the most money for your vehicle in the future, it’s important to keep these conditions from harming it. Now that you’re familiar with clear bra’s history and benefits, consider scheduling clear bra installation for your vehicle. We install clear bra in Denver—no matter the car you own, our experts will know how to effectively protect it.

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